JF Master Catalog
As the senior designer for Jolly Farmer Products, I managed the design production of this 250 page master catalog in collaboration with 2 other designers. Based on a theme of living greens and macro photography, each section of the catalog featured a plant from the greenhouse in macro. Each section was represented by a hand drawn and shaded icon. From image grids to section themes, this massive project featured a combination of data driven design, flexing layouts, and hand drawn elements.
